Translate the value you want to create for your stakeholders in tangible results you need to achieve. This is the ‘What’. Then define ‘How’ you want to achieve these results. Which customers do you target at, which products/services do you want to deliver and how will you get these products/services at your customers? Create insight in the processes you execute on a daily basis to produce these products/services and determine clearly which inputs and suppliers you need. Translate your results to all these elements, especially to your processes, because the actual results are made here.
The VisionWaves Value Chain methodology will help you in aligning the ‘What’ and ‘How’ so that the chain for creating value is optimized.